Pay-per-Click and Google AdWords training


Course dates:

7th Jul 2009 - 7th Jul 2009
15th Sep 2009 - 15th Sep 2009
22nd Sep 2009 - 22nd Sep 2009
21st Jan 2010 - 21st Jan 2010

Price:

£295


Click here to register your interest

Many searches for information about products and buying decisions begin with searches on one of the major engines: Google, Yahoo! or Live Search. Achieving a position at or near the top of the 'organic' rankings can take time and often requires a large investment of time and energy.

 

Pay-per-click (PPC) can bring profitable results much more quickly by providing an instant source of targeted traffic, who are in active buying mode. The results of PPC marketing can be measured extremely accurately, so a business is always in control of its budget and can refine the campaign to ensure a good return-on-investment.

 

This course provides a one-day introduction to pay-per-click, including practical examples that help you to set-up, run and manage your own PPC campaign

 

 

Recommended for:

 

A business of any size and in any sector that is considering managing their own PPC campaigns.

You will learn how to:

 

It's very easy to set-up a PPC campaign - especially on Google - but also easy to waste money if it's not set up in the right way. This one-day course will teach you how to increase sales and profit instantly with pay-per-click: how to build campaigns the right way, which will drive sales and enquiries to your business profitably.

 

The course provides an introduction to pay-per-click marketing and web analytics, focusing mainly on Google AdWords and Google Analytics, but also touching on Microsoft AdCenter and Yahoo! Search Marketing.